MoFoCo Enterprises Inc. 4170 N Lydell Ave Milwaukee, WI 53212 Phone: 414‑963‑1020
Store & Phone Hours: Monday‑Friday 9:00AM - 3:00PM Saturday CLOSED Sunday CLOSED
TRANSLATED DESCRIPTION:
The poster "Bosch-Licht" from 1913 was designed by the Swabian artist Lucian Bernhard. This first followed A whole series of non-fiction posters. Bernhard let the artistically designed product speak for itself.
Here he implemented the motif automobile very freely and flat. In contrast to the red highlighted lighting system, the body appears in pale night colors. Blunt purple shades give the poster - in addition to the formal quality - a peculiarly subtle color effect.